When beginning your affiliate marketing career, you’ll want to cultivate an audience that has very specific interests. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
Le marketing d’affiliation (Affiliate marketing) est une jargonnerie sur internet. Le marketing d’affiliation a commencé dans les années 90. Un des pionniers du marketing d’affiliation sur internet était Amazon.com Inc qui a démarré son réseau d’affiliation en 1996. On dit qu’Amazon.com n’était pas le premier à créer ce type de réseau sur internet, mais il a construit le réseau qui s’est répandu le plus rapidement par sa simplicité et sa solide structure. Par la suite, plusieurs entreprises ont suivi le modèle d’Amazon pour créer leur propre réseau d’affiliation marketing.