In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[14]
A quick and inexpensive method of making money without the hassle of actually selling a product, affiliate marketing has an undeniable draw for those looking to increase their income online. But how does an affiliate get paid after linking the seller to the consumer? The answer is complicated. The consumer doesn’t always need to buy the product for the affiliate to get a kickback. Depending on the program, the affiliate’s contribution to the seller’s sales will be measured differently. The affiliate may get paid in various ways:
Cost per action/sale methods require that referred visitors do more than visit the advertiser's website before the affiliate receives a commission. The advertiser must convert that visitor first. It is in the best interest of the affiliate to send the most closely targeted traffic to the advertiser as possible to increase the chance of a conversion. The risk and loss are shared between the affiliate and the advertiser.

Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
The phrase, "Affiliates are an extended sales force for your business", which is often used to explain affiliate marketing, is not completely accurate. The primary difference between the two is that affiliate marketers provide little if any influence on a possible prospect in the conversion process once that prospect is directed to the advertiser's website. The sales team of the advertiser, however, does have the control and influence up to the point where the prospect either a) signs the contract, or b) completes the purchase.
Le marché du marketing par affiliation est assez grand et les produits disponibles aussi. Sur les deux plateformes proposées ci-dessus, vous avez la possibilité de trouver tous les produits que vous recherchez. Il y a toujours quelqu’un qui l’a créé et qui le propose. Il n’y a donc pas de limite de produit. La réponse à votre question c’est : cherchez et vous trouverez.

TradeDoubler.com est une entreprise suédoise qui a été créée en 1999. Cette entreprise emploie maintenant plus de 600 employés. Le réseau TradeDoubler a plus de 1700 annonceurs et est ouvert aux éditeurs européens seulement. En plus d’être un réseau d’affiliation de qualité, TradeDoubler offre aussi la possibilité à d’autres agences d’utiliser leur plateforme pour administrer des campagnes de marketing. TradeDoubler a beaucoup de grands annonceurs sur son réseau. En voici quelques-uns: HP, Apple, The Body Shop, American Express, Hertz, Hilton, etc.
Le marketing d'affiliation est l'un des moyens les plus populaires pour faire de l'argent en ligne à partir de votre blog . Il vous permet d'ajouter un flux de revenu stable à la stratégie de monétisation de votre blog. Dans cet article, je vous partager les bases du marketing d'affiliation et tous les détails que vous devez savoir afin de comprendre comment fonctionne le marketing d'affiliation.

Supposons que l’annonceur est Adobe.com. Sur la plupart des plateformes d’affiliation, vous verriez un lien semblable sur le site de l’éditeur: http://www.linkconnector.com/affiliate.htm?adv=adobe&aff=marketeurbiz .  En cliquant sur ce lien, le visiteur est envoyé sur le site de Linkconnector et ensuite, il est redirigé à http://www.adobe.com. Avant la technologie Naked Link, c’était le seul moyen d’enregistrer une transaction. Avec la technologie Naked Link, vous verriez seulement le lien direct de l’annonceur (http://www.adobe.com) apparaître sur le site internet de l’éditeur (affilié). Comme il est important en SEO (Search Engine Optimization) d’avoir des liens externes à son site internet pour améliorer ses chances d’avoir une bonne position dans les moteurs de recherche, le Naked Link aide les annonceurs à avoir plus de liens directs à leur site internet.
Affiliates were among the earliest adopters of pay per click advertising when the first pay-per-click search engines emerged during the end of the 1990s. Later in 2000 Google launched its pay per click service, Google AdWords, which is responsible for the widespread use and acceptance of pay per click as an advertising channel. An increasing number of merchants engaged in pay per click advertising, either directly or via a search marketing agency, and realized that this space was already occupied by their affiliates. Although this situation alone created advertising channel conflicts and debates between advertisers and affiliates, the largest issue concerned affiliates bidding on advertisers names, brands, and trademarks.[39] Several advertisers began to adjust their affiliate program terms to prohibit their affiliates from bidding on those type of keywords. Some advertisers, however, did and still do embrace this behavior, going so far as to allow, or even encourage, affiliates to bid on any term, including the advertiser's trademarks.
As Target is the second-largest general retailer in the United States, their affiliate program is primarily for American bloggers or publishers who can route visitors to relevant products. Overall, the program works much like Amazon’s does in that publishers (bloggers) get a small commission on sales, but Target’s gigantic product base (over one million items) and high brand recognition make their affiliate program a great option for influencers.
This is the standard affiliate marketing structure. In this program, the merchant pays the affiliate a percentage of the sale price of the product after the consumer purchases the product as a result of the affiliate’s marketing strategies. In other words, the affiliate must actually get the investor to invest in the product before they are compensated.

" La mission du marketing en tant que discipline de gestion des organisations est de bâtir une clientèle et de s'assurer, à long terme, de sa fidélité soutenue, en posant au jour le jour et donc à très court terme, les gestes nécessaires au renforcement de sa satisfaction ", précisent Christian Dussart et Michel Cloutier. En plaçant le client au centre de sa réflexion, le marketing a progressivement évolué vers une approche relationnelle dont le CRM (Customer relationship management) est censé garantir la protection et l'amélioration au fil du temps.


Le meilleur moyen d’y arriver correctement est de se former pour ne pas démarrer n’importe comment. Lire des livres sur le sujet et acheter des formations sur les sujets plus difficiles à comprendre ou à mettre en œuvre, afin de ne pas perdre des mois à chercher comment s’y prendre. Un soudeur ne devient pas soudeur sans formation, il en va de même pour tous les métiers. Seulement 5% des filleuls en vivent. Pour faire les choses correctement, cela prend du temps.
Le sujet du marketing d’affiliation est un sujet chaud sur internet depuis quelques années déjà. Faites un peu de recherche et vous trouverez des centaines d’ebooks qui vous promettent de gagner des milliers de dollars, en quelques semaines, avec les bonnes techniques. Personnellement, je crois que le marketing d’affiliation est beaucoup plus difficile et chronophage qu’on le croit. Pour vendre des produits en ligne, il ne s’agit pas seulement d’interrompe les gens et de leur demander d’acheter. Il faut établir une bonne stratégie et répondre au: Qui? Quoi? Où? Comment? avant de commencer.
×